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Develop a Powerful Self-introduction in Business Networking Events

By at October 29, 2011 | 11:40 pm | 0 Comment

Introducing your business and being introduced are necessary parts of networking in all situations, whether it is a specific networking event, a business meeting or a social gathering. Introducing yourself memorably is a skill worth perfecting. Below are some general questions to answer and rules to consider when developing an effective and powerful self introduction. Hope this helps.

  • State your name and company:
    Consider using only your first name if your last is difficult to pronounce or remember
  • Briefly describe your business and how your product or service benefits your customers?
    Be concise and brief yet make it enticing enough that your listeners will want to know more.
    Focus ONLY on the benefits to your customers not on the features of your company or products/service.
  • What do you do for your customers that they may not receive from a competitor?
    What makes you and your company unique?
  • What type of businesses and clients do you currently work with and which would you like to?
    Identify your target and prospective markets
  • Your ideal customer would be:
    Be specific. You don’t know who your listener knows and may be able to put you in contact with.

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How to Get More Business at Networking Events

By at October 15, 2011 | 11:25 pm | 0 Comment

We found a very interesting article, 3 Ways to Get More Business at Networking Events, written byIvan Misner, founder and Chairman of BNI, a professional business networking organization headquartered in Upland, California.

We quoted some excellent points here to share with you. Hope it will help you build your own business networking events.

When you network selflessly, you’ll absolutely blow away any competitors who still feel compelled to meet as many people as they can. Why? Because when you call your contacts back, they’ll actually remember who you are and will be willing to meet with you again. This is a critical next step for securing more business.

With all of this in mind, let’s take a look at some specific steps you can take toward getting more business from your very next event.

  1. Limit the number of contacts per event. The most important thing is the quality of the contacts, which means the type of contact, the relevance to your business and interests, how good a connection you’re making and the individual involved. At a typical event, five to 10 might be all you can handle. This may not seem like a lot of contacts, but it’s really more than enough when you’re talking to the right people. (That’s why it’s so important to have a networking strategy.) If you attend two events per week, that’s 10 events a month, or 30 to 50 new contacts every 30 days. Continue to do that over the next of months–while following up with the people you’ve met–and you’ll soon have more than enough high-quality contacts to keep you busy.
  2. Spend five to 10 minutes talking to and listening to each person. Just because you’re not handing out your business card to 1,001 people doesn’t mean you should spend 20 minutes talking to just one individual. Invest a few minutes to get to know each person. Make sure to ask for her business card. Then follow up with her after the event; this is where the heavy lifting takes place. Remember, all we’re doing now is setting the stage for future business.
  3. Write notes on the backs of people’s cards. Not only do notes help you remember what the other person said at an event, but it also slows you down a bit so you’re not running around trying to meet the next person. On the front of the card, you can write the date and name of the event where you met the person; on the back, jot down a few quick notes about the conversation or anything else of note. When you contact the person later, this will give you something to refer to.

Here are a few things to remember when it comes to meeting new people:

  • You’re not interested in selling anything to this person you’ve just met; you want to find some way you can help her. You understand, of course, that what goes around comes around, usually in the form of referrals for your business.
  • You want to create a visible identity with everyone you meet. A visible identity is the answer to this question: “How can I differentiate myself, in the mind of this other person, from the other five people she’s already met?”

Keeping those two ideas in mind will give you a leg up when meeting new contacts. Using these simple approaches, you’ll see an up-tick in the amount of new business and referrals you get while networking.

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Networking – Cost Effective Business Development

By at October 8, 2011 | 7:27 am | 0 Comment

If you are looking for new business, don’t ignore the opportunities to build new relationships at business events and industry-related gatherings. Networking has become the most cost effective business development tool right now.

The current economy and rise in unemployment has left most companies operating with fewer employees and less money to spend on marketing and sponsorships. Everyone from the CEO to the entry-level employees should be out there meeting people and making new face-to-face connections.

For that reason, it’s no surprise that networking has been a hot topic in the news media.

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Local Business Networking Events

By at October 8, 2011 | 7:25 am | 0 Comment

Have you ever wondered how to use business networking to boost your database of contacts in your local area.

Networking in business can be difficult, there’s so much to learn, you need to build your business network by talking to everyone you meet and then keep a catalog of names, contacts and resources. You then need to keep in touch with these people, and talk to them to find out what new information, job or contacts they have acquired.

To get it right, you need to understand how to network, with whom, and where to go.

Check on the article below for an important report on how to network at local business networking events.

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Business Events Benefits

By at October 8, 2011 | 7:24 am | 0 Comment

The Melbourne Convention + Visitors Bureau (MCVB) has released the findings from an interim report on “The Holistic Value of Business Events.”

The longitudinal study, conducted by the Centre for Tourism and Service Research at Victoria University, was commissioned by MCVB in February 2009 to identify and quantify the additional benefits associated with selected business events over a two-year period.

The study covers four conventions, and their associated exhibitions, held in Melbourne in 2009, ranging in size from 400 to 800 delegates in the medical, scientific and environmental/sustainability fields, and will track the benefits pre, during and post event.

A year into the study, the interim report has revealed that there is strong evidence of the additional benefits arising from staging a business event. Results include

 

  • 50 percent of respondents gained immediate information that enhanced their personal or business performance;
  • 54 percent of respondents developed new business contacts and relationships;
  • 63 percent of respondents found their industry sector profile was enhanced because of the event; and
  • 82 percent of respondents built relationships with speakers, delegates, exhibitors and/or organizers on site.

Furthermore, more than half the recipients indicated they had

 

  • Experienced additional “expressions of interest” from potential customers or investors;
  • Gained increased investor and/or competitor knowledge; and
  • Experienced innovation or opened business potential.

Sandra Chipchase, CEO of MCVB, explained that although previous industry studies had acknowledged the value of business events “beyond tourism,” until now there had not been an attempt to quantify their additional benefits over a series of years.

“It has long been recognized that conventions create new and repeat visitors, attract accompanying persons, drive regional tourism and generate economic wealth and export orders for host cities,” Chipchase said. “The ongoing challenge has been in attempting to quantify the additional benefits derived from business events, such as the development of new business relationships, innovation, changing perceptions of a country, city or industry, increased market intelligence and/or improved performance.

“MCVB commissioned Professor Leo Jago and his team from Victoria University to address this research gap, and after the first year there is clear evidence to support a wider range of benefits,” she continued. “Well in excess of 50 percent of respondents from all four conferences stated they had personally experienced some of these key benefits as a result of their involvement in the conference.”

Professor Jago says that evidence gathered from self-complete questionnaires at the conventions, in addition to Web-based and telephone interviews 11 months after the conferences, had shown significant, positive results.

“We will continue to work with MCVB on this study over the next year to see how we can further quantify this information and ultimately deliver robust, ground-breaking data for the business events industry,” he said.

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